Marketing strategy is about aligning you and your capabilities to the world, and its demands. We are extremely analytical in this regard - we look at your value proposition, at your prospective clients' value demands, the various approaches to connecting you to your clients, and the messages that communicate your presence to their perception. Our focus is simple - create the most value given the resources you are willing to place at risk.
This is a targeted study that starts by assessing the existing market situation, analyzing the various available actions, determining the best fit to the company's risk/asset/valuation criteria, making appropriate recommendations, and launching or executing the strategy. This may result in efforts to reposition your brands, to change your distribution channels, to adapt your compensation structure, to deploy assets into advertising or lead generation, or anything else. The final outcome, however, is the same: an increase in enterprise value.